Avoid the Mistakes Report

“How To Avoid The 5 Biggest Mistakes Most People Make When Choosing a Chiropractor! (Without Even Realizing it!)”

Thanks for requesting this report. If you’ve ever had any type of pain, auto accident, work injury, physical ailment, or thought about improving your overall health and wellness, you’ve probably at one point in your life thought about seeing a Chiropractor. Now, you may be at the point where you’re ready to look into it, but you still have some questions…is this you?

Maybe you’ve been to a Chiropractor before and for some reason it didn’t work exactly the way you wanted. Now you want to make sure that this time around you do all you can to make the right decision…is this you?

In any case…

As you probably know, Chiropractic is no longer being associated just with just pain relief. Many are seeing a Chiropractor for everything from gaining more energy, losing weight, relaxation, to improving overall health and wellness.

Although Chiropractors don’t have to twist your arm so much anymore about the importance of Chiropractic, and even though the majority of our nation is finally realizing that Chiropractic is just as good for overall health as it is to treat direct pain or injuries, I felt that I had to write this letter to address some important issues for anyone that is considering choosing a Chiropractor. Many choose wrongly and suffer for it physically, mentally and financially.

My name is Dr. %%lastname%% and yes, I am a Chiropractor. However, I’m not writing this primarily to persuade you on becoming a fan of Chiropractic. I simply want to give you a few tips to consider as you make your decision to try Chiropractic or as you find a doctor that is a correct “fit” for you.

The things you’re about to read probably have crossed your mind before, but you may have never realized just how significant they are in regard to making the correct choice and working with a Chiropractor that is right for you.

My goal is, that after reading this, you’ll be motivated enough to make your own decision-but more than that, you’ll make the correct decision and save yourself some pain and suffering. I don’t mean to offend or to take shots at any other doctors out there.

The reason why so many Chiropractors can operate in such a small area or city is because everyone has a particular “flavor” (if you will) and certain people gel with certain personalities better than others.

I believe, with that in mind, that the following content will address a common denominator regardless of what type of personality profile you fit. Frankly…

With that said, regardless of why you’ve chose to come to this website, you’re about to get a serious “heads up” as you begin your quest for a Chiropractor. It’s not as easy as you think. Not only must you dot your “I’s” and cross your “t’s”, but you need to have yourself mentally prepared also.

Otherwise you will waste valuable time, effort and money in your quest for physical improvement. Unfortunately many mistakes cannot be undone. Hopefully this report will prevent you from making them before it’s too late.

Let’s get right to it and discuss the first mistake people make when choosing a Chiropractor.

The number one mistake people make is they don’t properly identify “why” they want to see a Chiropractor. Yes, that’s right, “why”? Why are you considering a Chiropractor? Don’t get me wrong, many visit the Chiropractic office with a definite goal in mind…such as the patient who says “help me relieve this pain!”

And that’s fine. Unfortunately, some people finally discover that their reason for becoming a patient isn’t the same reason they began with.

You may be considering a Chiropractor because of an ever present ailment or pain. Or maybe because after trying everything else, nothing worked: pain meds, surgery, fitness, etc. Nothing seems to give you what you’re looking for. Then, all of a sudden, out of nowhere someone says, “Hey…have you thought about seeing a Chiropractor…it really changed my life!”

Then, as a last resort, you say “What the heck!” You make an appointment. After your first visit you say what most do after they’ve lived in pain for such a long time…why didn’t someone tell me about this sooner!!

Then, once the pain is treated and gone…you realize Chiropractic isn’t just for pain, it’s necessary for so much more. There’s true wellness, overall body health, physical appearance, maintenance and so much more. Someone once said, “My people perish for lack of knowledge,” it can also be said for Chiropractic. As many Chiropractors would say, “My patients live in pain for a lack of knowledge.

Without the knowledge of how your body works, and without doing the right maintenance, you body actually will perish much quicker. It breaks down and starts to “misfire” if you will, and atrophy even, because things aren’t aligned and working correctly…

They never realize how they lived without taking advantage of the most effective way to heal, maintain, and energize the human body. Not to mention how they fell prey to the fallacies about Chiropractic. What a tragedy when people think it is just for pain and only pain relief.

That is the first mistake people make…they come to a Chiropractor with a closed mind. The “please make me feel better quickly” mindset is all they see.

Instead, when choosing a Chiropractor, they should realize that he or she has trained for years on the human body and may have —just maybe— have some solutions to other problems they never knew they had.

How about you? Can you be open minded? Of course you can. Be open minded and let your Chiropractor explain to you all the amazing health and wellness benefits to Chiropractic lifestyle…it’s not just to relieve pain, it’s to eliminate it! On to the next mistake…

Second mistake people make when choosing a Chiropractor is they think with their wallet instead of with their mind. Money, money, money. Don’t get me wrong, Chiropractic, like all professional medical attention, costs money. However, many times temporary money worries get in the way of improving ones health and even adding years to their life.

Not to mention most insurance covers the cost of Chiropractic care and allows for many types of treatment, many never think that these things are covered. And of course most doctors allow payment plans if you pay cash.

You must realize that the one thing that really separates most Chiropractors from some other professions is they truly love what they do. They’ve dreamed many of nights about helping people the natural way and although you may have come across some unprofessional doctors in your life, give your local Chiropractor a chance regardless of whether or not you feel you can afford it right now. Nothing is more valuable and important than your health.

Even if you think you may not be able to afford it, go in for your free consultation and ask about all the payment options available. However, after all that is said, saying you can’t afford Chiropractic, for most people living in America, is probably an exaggeration…even if the patient had to pay for everything themselves.

Here are some crazy facts. The average person in America spends $5-10 per day on stuff that tears down their health: soda, fast food, movies, cigarettes, alcohol, etc, etc. Even a slight cut back on these items leaves plenty enough for a few Chiropractic visits. (Think about that and analyze what you spend on unaccountable items each day that actually tear down your health).

Number three….The third mistake people make when choosing a Chiropractor is they let other people make the decision for them rather than looking at the facts first for themselves. It’s funny but if you asked the average person who makes their decisions, they first thing they say…”I make all of my decisions myself!”

However, once you dig deeper and ask them to make a commitment to something like Chiropractic, they want to check with every person under the sun before they commit.

What I mean is they ask everyone and their brother about how they feel about Chiropractic first. And this is okay. You should ask around and get the opinions of your friends and family.

However, do your own research about Chiropractic and then use your friends and family to help you find a good Chiropractor if they can recommend one.

But don’t let them talk you out of trying Chiropractic treatment because of some preconceived notion they have. Sometimes people talk without knowing all the facts.

They “heard” Chiropractic is “this”, or they heard Chiropractic is “that”. Do the research for yourself. One fallacy about Chiropractic that seems to have been floating around since the beginning is that Chiropractors aren’t as educated as other doctors. This is a total untruth. Many ask…

Here’s why…educational requirements for doctors of Chiropractic are among the most stringent of any of the health care professions!

The typical applicant at a Chiropractic college has already acquired nearly four years of pre-medical undergraduate college education, including courses in biology, inorganic and organic chemistry, physics, psychology and related lab work.

Once accepted into an accredited chiropractic college, the requirements become even more demanding — four to five academic years of professional study are the standard. Because of the hands-on nature of Chiropractic, and the intricate adjusting techniques, a significant portion of time is spent in clinical training.

Don’t forget…they’re “doctors”. Doctors of Chiropractic undergo a rigorous education in the healing sciences, similar to that of medical doctors. In some areas, such as anatomy, physiology, and rehabilitation, they receive more intensive education than most medical doctors or physical therapists.

Before they are allowed to practice, doctors of chiropractic must pass national board examinations and become state-licensed.  Chiropractors are among the most educated doctors in the world! And best of all…they treat you naturally. And even better…Chiropractic is proven to work!! Listen to what the research has shown…

“Patients with chronic low-back pain treated by chiropractors showed greater improvement and satisfaction at one month than patients treated by family physicians. Satisfaction scores were higher for chiropractic patients. A higher proportion of chiropractic patients (56 percent vs. 13 percent) reported that their low-back pain was better or much better, whereas nearly one-third of medical patients reported their low-back pain was worse or much worse.”

Nyiendo et al (2000), Journal of Manipulative and Physiological Therapeutics

“In a randomized controlled trial, 183 patients with neck pain were randomly allocated to manual therapy (spinal mobilization), physiotherapy (mainly exercise) or general practitioner care (counseling, education and drugs) in a 52-week study. The clinical outcomes measures showed that manual therapy resulted in faster recovery than physiotherapy and general practitioner care. Moreover, total costs of the manual therapy-treated patients were about one-third of the costs of physiotherapy or general practitioner care.”

Korthals-de Bos et al (2003), British Medical Journal

“Acute and chronic chiropractic patients experienced better outcomes in pain, functional disability, and patient satisfaction; clinically important differences in pain and disability improvement were found for chronic patients.”

Haas et al (2005), Journal of Manipulative and Physiological Therapeutics

“In our randomized, controlled trial, we compared the effectiveness of manual therapy, physical therapy, and continued care by a general practitioner in patients with nonspecific neck pain. The success rate at seven weeks was twice as high for the manual therapy group (68.3 percent) as for the continued care group (general practitioner). Manual therapy scored better than physical therapy on all outcome measures. Patients receiving manual therapy had fewer absences from work than patients receiving physical therapy or continued care, and manual therapy and physical therapy each resulted in statistically significant less analgesic use than continued care.”

Hoving et al (2002), Annals of Internal Medicine

“Cervical spine manipulation was associated with significant improvement in headache outcomes in trials involving patients with neck pain and/or neck dysfunction and headache.”

Duke Evidence Report, McCrory, Penzlen, Hasselblad, Gray (2001)

“The results of this study show that spinal manipulative therapy is an effective treatment for tension headaches. . . Four weeks after cessation of treatment . . . the patients who received spinal manipulative therapy experienced a sustained therapeutic benefit in all major outcomes in contrast to the patients that received amitriptyline therapy, who reverted to baseline values.” ‘

Journal of Manipulative and Physiological Therapeutics, Boline et al. (1995)

“Chiropractic care appeared relatively cost-effective for the treatment of chronic low-back pain. Chiropractic and medical care performed comparably for acute patients. Practice-based clinical outcomes were consistent with systematic reviews of spinal manipulative efficacy: manipulation-based therapy is at least as good as and, in some cases, better than other therapeusis.”

Haas et al (2005), Journal of Manipulative and Physiological Therapeutics

“Chiropractic patients were found to be more satisfied with their back care providers after four weeks of treatment than were medical patients. Results from observational studies suggested that back pain patients are more satisfied with chiropractic care than with medical care. Additionally, studies conclude that patients are more satisfied with chiropractic care than they were with physical therapy after six weeks.”

Hertzman-Miller et al (2002), American Journal of Public Health

“Chiropractic is the largest, most regulated, and best recognized of the complementary and alternative medicine (CAM) professions. CAM patient surveys show that chiropractors are used more often than any other alternative provider group and patient satisfaction with chiropractic care is very high. There is steadily increasing patient use of chiropractic in the United States, which has tripled in the past two decades.”

Meeker, Haldeman (2002), Annals of Internal Medicine

You see, Chiropractic is much more effective and popular than many people think. I can go on forever with statistics and research. When you do the research, you find the truth!

With all that said, you still have the “human” factor…I’m referring to the fact that change is uncomfortable. Even with facts and proof, our mind or body still seems to make room for the excuses. Sometimes, we even look for people to talk to that we know will “talk us out of” a decision we know we must make. Please consider these things. Okay, now to the next mistake you have to watch out for…

…The first is when people “over commit” to Chiropractic without first doing anything. They become fed up with their pain or problem and say “that’s it, I’m doing it!” And that’s good. But they over commit.

Like many sporadic exercisers at the turn of the New Year that enroll in a fitness center-they change their eating, they start to cut out all the fatty foods and begin a huge exercise program only to crash after a few weeks from burn out!

There’s a good adage that goes something like this… “Always under-promise and over deliver.” This is a great saying for an employee or business owner. However, it’s also good for you when making your initial commitment to Chiropractic.

Don’t overload yourself with huge plan. Take a small step. Also don’t bombard yourself with a tremendous barrage of “what ifs”. “What if I go to the Chiropractor and…?” Or “What if” that. Forget all the “what ifs”. If you’re going to swallow an elephant, do it one bite at a time.

Take a small step, visit a Chiropractor and let them do their evaluation before you worry about the “what ifs” or you make your big plans.

The second part to this mistake is that people don’t trust the Chiropractor; and it’s not the Chiropractor’s fault. Some people just think that they are more informed and prefer to steer the ship.

They don’t like the idea of anyone, even a Chiropractor that “they” are coming to, to evaluate them and make the plan. Rather “they” want to go in with a plan, even though it may not fit what the Chiropractor (the professional) finds after the examination. This is a prescription for disaster.

When this happens, the patient leaves questioning the accuracy of the prognosis because they were not open minded in the first place. Remember this…“Go as far as you can see and when you get there, you’ll be able to see further.” Keep your first appointment in mind and make that your only commitment and focus for now.

Just go and wait until you get your evaluation results to ask all the questions. Simply answer the questions that you’re asked and let the doctor earn their pay! And once they begin- trust them.

Many times, people want to commit to something without trusting in the expert that’s guiding them. This always leads to failure. Don’t be a backseat driver in the Chiropractor’s office. All relationships must have trust as the glue that holds them together.

Find a doctor that you like, one that is convenient, has a good reputation, make the appointment, show up and then do what they say! Over committing and not trusting are both very big mistakes.

The fifth and final mistake is a such a biggie, that I believe it’s the main reason why people not only fail at Chiropractic, but it’s usually at the core of most failures in life. It is a little 15 letter word called “procrastination”. Let’s look at the definition…

Procrastination: To put off doing something, especially out of habitual carelessness or laziness. To postpone or delay needlessly.

Latin: pro: means “forward”. Crastinus means “of tomorrow”

Procrastination in plain English is the art of putting off today what we think we can do tomorrow. I say the “art” because we get skilled at it. We make it seem like there’s actually a real justification for putting off doing something but really, we just don’t want to do it. It’s an art if I ever saw one.

The terrible thing is that the “art of putting off”, turns into a curse because all those “tomorrows” keep piling up, and eventually, this leads to anxiety and even depression. It’s no surprise that studies show that procrastination leads to depression and even family problems.

Procrastination is a sneaky enemy. It sneaks up on you in the appearance of reason and logic. You know the story. “I haven’t joined the gym because I just don’t have the time right now, but as soon as I get the time, I’m going to get down there and begin my exercise program. I don’t want to be irrational and schedule something until I get the time…”

As you know, the “time” never magically appears. It’s made and created by the person based on the priority of the circumstance.

As a matter of fact, any normal person sees that we typically have less and less time. You may say – what does this have to do with choosing a Chiropractor?

Very much does it have to do with it!

For once, you can’t wait for everything to be perfect to make your first appointment or to begin looking for a Chiropractor. You can’t wait for “all the lights to be on green to begin your drive through town.” It just won’t happen.

For instance, you can’t wait until you have the time, the money, until you find the perfect doctor, or until you have the motivation. As a matter of fact, motivation is the biggest reason for procrastination. Coincidentally, there is no “perfect” situation. Many procrastinate waiting for it and suffer greatly as a result.

Many people have a false notion about motivation too. They think that once the “motive” or desire to go to a Chiropractor gets strong enough, then they’ll get “motivated”. Not true. Only when you take the “Action” does motivation come. It’s “motion” before “emotion”.  It’s “action” before “motivation.” Take the action and the motivation will come.

The biggest threat of procrastination is not just the depression or feeling of failure it brings…in the case of Chiropractic, it is worse…it’s physical too.

The longer you wait, the worse your physical condition gets. I can’t tell you how many times I’ve seen situations where many problems and ailments could have been avoided if the person just took the action sooner and stopped making all the excuses sooner. And that’s what really procrastination is…different variations of excuses.

With all that said, let me ask you…is your health, wellness or pain relief important to you? If it is, what’s been stopping you from making the commitment to at least visit a Chiropractor for an evaluation?

I know Chiropractic can help you, but I can’t come to your house and examine you…you must make the commitment and take action. You have to eliminate any procrastination and make an appointment with a Chiropractor!

Forget risking making any of these mistakes, especially the last one. The good thing is you took some action by requesting and reading this report. That’s good. That’s a start. But let me ask…do you feel any better physically or mentally since you read this report? Nope. You need to actually go to a Chiropractor for that!

Seriously, your health and life is too important to put this off any longer. I hope you at least allow someone to help. It’s correct to say that I would welcome the opportunity to give you a free consultation. But if it’s not our clinic, at least choose a Chiropractor elsewhere.

Maybe you’re reading this and you’re not in our area, or you live too far from our office. That’s fine, open the phone book or ask around, but go to someone. I am not only a doctor, but as you can see an advocate of Chiropractic for all people.

…And I’ll make this a real no brainer for you. (As a matter of fact, if you resist this, you’ll really have a hard time explaining this away as a true excuse)…I would like to offer you a totally free consultation/examination. That’s right…totally free.

You don’t have to pay anything, and there’s no obligation either. Meaning, you’re not going to come in and then have someone tell you it’s only free if…. Your consultation is free no matter what, even if you decide to never step foot in our office ever again.

My goal is to make this first step easy for you. To get you to come in and have you and I talk about what’s been going on. I’ll show you and explain to you exactly how Chiropractic can help your specific situation, how long it will take to start seeing results and then the ball will be in your court.

We’ll tell you everything you need to know about what symptoms you’re having and give you all the information you need to make a smart decision. Even if you just want to do preventive maintenance, I’ll show how many like you are living happier, healthier and longer lives because they incorporated Chiropractic into their lifestyle.

In pain? Not only will you eliminate pain, but you’ll know for sure you’re getting to the core of the problem. Meds, surgery, drugs, pain killers, etc, simple numb your pain and avoid fixing the problem. Say goodbye to quick fixes. You’ll know that you’re taking the best care of the best gift that you have-your body and your health.

Don’t procrastinate with your heath. There’s probably still time in your situation, but I can’t guarantee it. Take a second and complete the form below and we’ll set aside some time for you to come in and get checked out right away.

Thanks for reading this report. Hope it helped and brings you a step closer to feeling better and getting your situation taken care of. Got questions? Complete the form below and we’ll be happy to answer them either via email or when we set up your appointment.

Thanks again,

Dr. Toland

PS. Remember, procrastination in plain English is the art of putting off today what we think we can do tomorrow. I say the “art” because we get skilled at it. We make it seem like there’s actually a real justification for putting off doing something but really, we just don’t want to do it. Don’t put this off. You’ve come this far. You’re one step away from making the next step. Complete the form and get your free consultation/ examination today.